Heart Healthy Habits Every Girl Should Know

It’s no secret that real beauty starts on the inside, so if you want to look and feel healthy, energetic and gorgeous, start with your heart.

It’s vital to living, loving and looking fantastic, so take the absolute best care of you heart and you will reap the benefits in countless ways.

February is American Heart Month sponsored by the American Heart Association. The AHA launched the program to help raise awareness about cardiovascular disease and stroke, especially in women. Heart disease is the number one killer of women, so it’s important to know your risk and know what to do to lower it.

The most important thing to know about heart attacks is that they look very different for men and women. Men are more likely to experience the “Hollywood” heart attack symptoms we see in movies—pain or pressure in the middle of the chest. Symptoms in women are much less dramatic and much more easily overlooked and include nausea, jaw or neck pain, or pain radiating down the arm.

The good news is, you can take steps to lower your risk and improve your health and beauty today. Eighty percent, did you hear that? 80 percent of heart disease and stroke can be prevented by making three lifestyle changes: quitting smoking, exercising regularly and eating a healthier diet.

Don’t be inspired for just one short month! Follow my 25 simple Heart Healthy Beauty Habits every day of the year and you will look great, feel great and be better than ever!

Heart Healthy Tips

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8 Deborah Lippmann Nail Polishes We Adore

Deborah Lippmann, celebrity manicurist to the stars, is on the top of her game and I’ve added these over-the-top, long-wearing luxe shades to my collection of “haute” favorites.

Once you’ve established your beautiful hands and nails regimen, it’s time to add the “Wow” effect!

Color trends in nail polish are the easiest way to grab a little bit of the hottest must-haves for spring. Designers complete their looks from head to toe with nails that add polish to the collection. You can too! 8 Deborah Lippmann Nail Polishes We Adore

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Ahead of the Trend – Fall 2015 Fashion Week Recap

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Fall/Winter 2015 Fashion Week in New York might be forecasting the trends we will see in stores in August, but there’s no reason why you can’t be ahead of the trends!

The February runways were a return to eras gone by, with nods to the 30s, 60s, 70s and 90s — but some clearly defined trends have emerged to the fashion forefront. From dark florals to fringe, ponchos, shimmery gold and more, there’s truly something for everyone.

So, which trend will you try to stay ahead of the fashion game? Here’s a look at a few of my favorites, and how you can rock them — now!

Dark Florals

Who says florals are only for summer? Deep, dark florals were prominent on the runways this month, and are an easy incorporation into you late winter/early spring wardrobe. This Coach handbag is both on-trend and the perfect winter-to-spring transition piece.

Fall 2015 Trend - Dark FloralsCoach Small Turnlock Borough Bag In Floral Print Leather

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Ask Florida: Top 10 Carry-On Friendly Cosmetics

Florida, help I’m jetting somewhere sunny for Spring Break. What should I pack in my makeup bag? – Scarlett

florida_EndPostDear Scarlett –

Florida makes Spring Break beauty a breeze with her top 10 carry-on friendly cosmetics for your beach getaway!

Traveling for Spring Break doesn’t mean you should sabotage your makeup kit by leaving all of your favorite items behind. When packing for your getaway, you can take your carry-on luxury essentials that will keep you beautiful whether you’re on the beach or dancing under the moonlight.

One of the biggest mistakes we make is traveling with products over the 3.4 oz. size limit. Make sure your liquid products are small and secured in a plastic bag. It’s painful to watch the TSA confiscate your beauty essentials.

Top 10 Carry-On Friendly Cosmetics

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#LoveStyle Cares About Heart Month

It’s hard to separate the month of February and the color red. Valentine’s day we celebrate love in all its forms, is the centerpiece of February. Millions of hearts are touched in some way during this short, but sweet month.

February is also the month we think about our own hearts, thanks to the American Heart Association’s Heart Month, when we recognize the importance of being heart healthy. A healthy heart is the center from where healthy beauty radiates. So with this idea all around us in February, I’ve asked my friends at #LoveStyle, “What does healthy beauty mean to you? Meet bloggers Chelsea and Jordan.

Healthy Beauty…



The sign of a beautiful person is that they always see beauty in others. It’s especially important to surround yourself with people who uplift you and also to be that person who enriches those around you! Lately life has brought lots of milestones & changes in my life and the lives of those surrounding me. It’s extra special to be there for these moments & to see how these beautiful times in life shape a person. Make sure you are able to make someone feel special & bring out their beauty on days that they may need it the most. In turn, your beauty will radiate!

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My Fashion Week Diary

A joyful celebration of color and form at Chiara Boni's La Petite Robe collection.

A joyful celebration of color and form at Chiara Boni’s La Petite Robe collection.


It’s my favorite time of the year, and it’s over in a New York minute. Literally. Mercedes-Benz Fashion Week in New York City is like Christmas and my birthday all rolled into one, and I am lucky enough to be able to enjoy it twice a year.

This was my seventh year at New York Fashion Week. Five years ago, as I excitedly posted photos from my nosebleeds seats at the shows, a local boutique owner commented on a photo and asked why I would even bother posting with such clearly terrible seats. It was a rude comment, and she became the first person I ever unfriended on Facebook. Today, I look back on that moment, and think about how far I’ve come.

Fashion is not an easy industry. It’s always moving and ever-changing. But I love it. I loved it then, and I still love it now. I’m often asked for advice on how to make a living doing what I do. Honestly, I don’t know what else to say except to work your butt off, and to make yourself a utility player in the industry.

But perhaps the best piece of advice I can give is to NEVER listen to anyone who tells you that you are not good enough, like that boutique owner did to me. If you have the heart and the talent, you are a success whether you are Anna Wintour or a high school student with a 5-person following on your blog. Only you determine your worth. Never forget that.

Now, I’d love to share with you a photo diary of this month’s Fall/Winter New York Fashion Week trip. With the help of some fabulous designers, amazing trends, cool celebrities, the pulse of the city — and the fact that I can enjoy it all with my boyfriend, Parker, who worked backstage styling hair for the models — it was perhaps my favorite season yet.

Jordan’s F/W 2015 Fashion Week Diary

The Scene


Welcome to Mercedes-Benz Fashion Week!

Welcome to Mercedes-Benz Fashion Week!

Rocking my fav Ray-Bans as I head into the tents at Lincoln Center.

Rocking my fav Ray-Bans as I head into the tents at Lincoln Center.

Tent décor pays tribute to shows of season’s past.

Tent décor pays tribute to shows of season’s past.

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Ask Florida: The Secret to Smooth Winter Skin

Dear Florida – What can I use for dry, itchy and flaky skin during the winter? – Gigi

florida_EndPostDear Gigi –

Brr! It’s that time of year when we long for the fresh look of spring, especially on our skin. But, for now, let’s embrace the harsh moods of Mother Nature by taking an oath to kick start the new year with a winter beauty regimen. So what do we do when we begin to show signs of winter wreaking havoc with our skin? Seek coverage and layer up your skincare. A cold weather skincare regimen is the secret to smooth winter skin.

Here are my secrets to getting rid of your parched, itchy, flaky and wrinkled skin.

Florida’s 5 Tips to Smooth Winter Skin

  1. Start and end your day by moisturizing – More than every before we are using cleansing products that leave skin feeling dry. Nurture and protect your skin day and night with the appropriate lotion, cream, serum or gel for your skin type.
  1. Take a quick 5 min. or less shower – Soaking in a hot bath or taking long hot showers feels wonderful when it’s freezing outside, however, it can lead to a loss of water in the epidermis. Tip: When the skin is partly wet, use a moisturizer all over the body. Moisturizing helps to lock in the water on your skin and forms a protective seal to prevent dryness and irritation.
  1. Use SPF all-year-long – It isn’t only for summer sun. Winter sunrays combined with the glare coming off of snow can be harmful to the skin. Apply broad-spectrum SPF 15 or higher 365 days a year to your face, neck and hands. Reapply every two hours or as needed.
  1. Always use a gentle cleanser – The wind and weather are harsh, so be gentle with your skin. Before bed, use a gentle cleanser to remove makeup, oil and dirt. Excessive scrubbing will irritate the skin. Avoid using soap, especially during winter months. In the morning, refresh your skin by splash on a little warm water gently patting it dry.
  1. Invest in a humidifier – Replace moisture in the air with a humidifier. A cool mist, ultrasonic humidifier will provide moisture for nasal congestion, dry cough, sinus irritation and dry skin.

The Secret to Smooth Winter Skin

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How To Measure Yourself to Find Your True Size

We’ve all been there. You order the perfect dress for an upcoming event, only to have it arrive and the fit be, well, less than stellar. What’s a girl to do?

Even the most detailed sizing chart cannot ensure a proper fit if you don’t know your accurate body measurements. That’s why it’s essential to take the time to properly measure your body, and record your results.

So, where do you begin? Let’s start with the basics. First, always measure yourself in your least padded bra and everyday underwear. This will ensure the most accurate results. Believe it or not, even a thin tank can skew your measurements.

If you are an avid online shopper, be sure to take notes on sizing when you order a particular brand. Do you find Calvin Klein to be a bit more generous and Michael Kors more true to size? Start a note in your phone or on your laptop, where you can record your measurements and brand fit notes.

It’s also wise to consider the type of merchandise you are buying online. If you are truly difficult to fit, consider buying clothing online that’s an easier fit, such as A-line dresses and skirts or basic sweater. Leave jeans and tailored shirts for in-store purchases; or, take advantage of free shipping days to order a few sizes of these hard-to-fit items.

Now that you know the basics, let’s get started! Here’s a quick checklist of what you’ll need.

The necessities:

  • A soft measuring tape
  • Your phone or laptop; it’s the best place to record your measurements (such as in a “notes” feature) so you won’t lose them!
  • A friend (for accurate shoulder and bust measurements)

How To Measure Yourself to Find The Perfect Size


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Top Dog Finds

Makita and Harry Dogs

Meet Makita. She loves her Frisbee, her ears scratched & chasing squirrels.

Meet Harry. He loves walks, snuggling with his owner Dan, & making new friends.

One is big, one is small, but they love having a comfy bed, toys to play with, and being treated extra special by their owners. With wagging tails & smiling faces, they were happy to test out some of our “doggone” amazing products we offer both in store & online. See what you like & pick out some new favorites for your pet, yourself, or a fellow dog lover!

Dog Products1 // 2 // 3 // 4 // 5 // 6 // 7 // 8 // 9 // 10 Continue reading →

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Ask Florida: Red Lipstick for Valentine’s Day

Dear Florida, How do I find the perfect red lipstick for Valentine’s Day? ~ Victoria


Few beauty statements are as confident, glamorous or powerful as wearing the red lipstick. Red lipstick looks fabulous on anyone if you find the perfect shade.

Valentine’s Day is ONE day away. If you haven’t picked out your favorite red lipstick, yet, you haven’t much time.

Surprisingly, looking in the mirror at your overall skin tone and taking into consideration your other assets, like your eyes and hair color, will lead you to the perfect red lip shade. You want to find a red that contrasts with your look, won’t wash you out, stays in place, is long-wearing and isn’t too over the top.

My advice is to try a variety of lipstick shades. Lipstick bars are filled with high-pigment, ultra glossy, matte, sheer to bold red shades. Matte red can really rock your look, but some are super drying. For beautiful, healthy, kissable lips, try using an ultra-conditioning lipstick or use a lip treatment as a base to seal in moisturizer and keep your lips hydrated all day and night long.

Red Lips for Valentines Day

Estee Lauder // Lancome® // Elizabeth Arden

Gorgeous Cosmetics® // Studio Gear® // Estee Lauder

The Balm Girls™ // Clarins // Fashion Fair Continue reading →

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