Home Sale Savings + Shut Eye Style

Right around this time of year I start to get a little stir crazy. It’s cold, you sit inside all day waiting for spring to happen, and then you start to get a little bored looking at the same old décor. That’s why this winter I’m planning a home refresh. And it’s perfect timing because our Semi-Annual Home and Furniture Sale is underway with amazing savings on everything from stand mixers to sofas.

I’m looking into brightening up my bedroom with pops of color and a few new home trends. I really love the watercolor motifs that have been popping up lately and a room in my house isn’t complete with out a little touch of gold. Check out my picks for a total bedroom makeover.

Home Sale + Shut Eye Style Continue reading →

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Tackle Game Day Entertaining

Are you ready for the big game? Of course you are, but are you ready for the party that comes along with it? Having to prepare a game’s worth of snacks and beverages while creating a comfortable but energy-filled environment can be a challenge, but don’t worry because I’ve got you covered with all your Super Bowl entertaining essentials.

Game Day Entertaining Continue reading →

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Manic Monday: Vacation Memories by Kellie Elmore

Right around this time of year, I start to think about a winter getaway. Someplace warm with palm trees, tropical drinks and the perfect beach where I can put my toes in the sand. Doesn’t that sound like paradise right now? Well, for all you lucky ladies that are taking a trip to warmer climes this winter, I’ve got a little Manic Monday inspiration from author Kellie Elmore as you pack your bags and say sayonara to the wintry weather: the best memories are made on vacation. So pack your bags (Abi can give you some pointers here), grab your flip-flops and bon voyage!

1.19 Manic

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Smokey Eye Tutorial

florida_EndPostIn a recent beauty blog post I introduced, Beauty Station, the newest addition to the online site. Beauty Station is a destination filled with an expanded collection of new beauty brands from makeup to skincare treatments to nail polish products.

For a perfect makeup party look, I selected the Estee Lauder Modern Glamour Eye Shadow Collection with a few over-the-top makeup products from the Beauty Station to show you how to get a glamorous smokey eye. Knowing the best eye shadow hues to compliment your iris is key.

Pro Trick: Apply mascara, first. Apply Clinique High Lengths Mascarato your upper natural lashes. For hard to reach lower lashes, use Clinique Bottom Lash Mascara. Allow to dry before applying shadow.

Smokey Eye Tutorial


Step 1:

Apply a neutral eye shadow over the entire lid. Try the Estee Lauder Modern Glamour Eye Shadow Collection in Infamous Sky. Use the neutral shade from the color palette to apply to your entire eyelid. These superluxe shadows are easy to apply and has the feel of cream shadows. Tip: Tap off excess powder on the brush.


Step 2:

Apply the medium shadow to the crease. Studio Gear Pearl Eye Shadow is a perfect accent for high intensity color. Use the Studio Gear Contour Brush to apply the shadow to the crease of your eyelid, as shown. Tip: Use the pearl eye shadow as a highlighter or liner.


Step 3:

Apply a dark shadow to the lower part of your eyelid. Define the smokey allure with the intense navy shadow offered in the Estee Lauder Glamour Eye Shadow Collection. Use the Estee Lauder compact applicator to apply the shadow. Tip: I prefer to use my ring finger to apply the eye shadow and to blend in more precise areas.


Step 4:

Apply a shimmery shadow over the entire eyelid. Use the Studio Gear Crease Blend Brush to apply the gold shimmer shadow featured in the Estee Lauder Eye Shadow palette. Tip: For a cutting edge look, use the Studio Gear Contour Brush to apply gold shadow the upper and lower tear duck area.


Step 5:

Apply eyeliner to the upper and lower lids. Create a dramatic smokey eye with the Studio Gear Invincible Gel Eyeliner on the top lid. Use the Estee Lauder Pure Color Intense Kajal Eyeliner on the bottom. Black liner is the best color to use for a smokey eye. Tip: Use your hand in a fanning motion to dry your gel eyeliner!


Step 6:

Apply false eyelashes. Add the Gorgeous Cosmetics Mini False Lashes to top off your glamorous smokey eye. Tip: Check out my Ask Florida How-To: Apply False Eyelashes blog post for a complete tutorial.

Smokey Eye EssentialsXOXO

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‘Tis the Season for Yellow Dot Sales

Every month has its hook. October is the time to get spooky, while November and December call for festive gatherings. February puts us all in the mood for love, while May brings renewal and rejuvenation. So, what does January usher in, besides a new year? Sales, of course!

It’s the perfect time to not only clean up on holiday cards and décor on clearance, but also clothing and accessories for the entire family.

Every January, I buy myself a gift. (And not just because it’s my birthday month). I believe we should always welcome a new year by celebrating our lives, and rewarding yourself with a little something just for you is a great way to start. This year, I am considering a splurge item I’ve had my eye on all year — and is finally on sale! (It’s the Coach Crosby Carryall in haircalf, for those of you who are curious!)

Here’s a look at my nine favorite Yellow Dot sale items right now.

Yellow Dot Love List

  1. Erica Lyons Tassel Necklace: I’ve always loved tassels, and this long gold chain is no exception. I’d pair this with a relaxed tee, blazer and jeans, or dress it up with a silky jumpsuit. Either way, it’s a regal statement. Originally $45, it’s now $13.49.
  2. Nine West Handbag: I am a sucker for an oversized handbag. I love being able to toss not only my handbag essentials but also my laptop, iPad, makeup bag and myriad other random items in my bag at one time. This faux croc finish and unexpected shape make this Nine West bag a fab choice. Originally $109, it’s now more than half off at $40.49.
  3. DKNYC Dress: I wore this dress to host the Trendevous fashion show in Des Moines, and paired it with a chic pair of Hue leather leggings. It’s a look for which I still cannot get enough. I’ve also turned this into a work wear staple in my wardrobe, often adding a little leather jacket or blazer to layer it up. Originally $139.50, it is now $51.99.
  4. Vera Wang Frame: You can never have enough frames. Not only are they a home décor necessity, but they make amazing gifts. I adore Vera Wang, and this silver frame is stunning in its elegant simplicity. Originally $60, it’s now only $22.49.
  5. BCBGeneration Sweater: This sweater was featured in several of our Trendevous fashion shows — and was always a crowd favorite. The built-in sheer tunic adds a chic spin to this soft and cozy sweater. It’s perfect with leggings for date night and lazy Sundays alike. Originally $188, it’s deeply discounted at $43.99!
  6. Tommy Hilfiger Dot Tie: Classic print ties, like dots, never go out of style. My boyfriend loves black and white, so I will snatch this one up for Valentine’s Day! Originally $65, this Tommy Hilfiger tie is now only $28.99.
  7. Coach Heels: I cannot pass up a super-sexy heel. And these are not only ridiculously cool, but a duo-tone of two of my favorite neutrals: Black and tan quite literally go with everything. These heels can dress up jeans or leggings, or maximize the statement of your best dress. Originally nearly $300, they are now $89.20.
  8. Order Home Collection “Joy” Sign: I love to get a head start on next year’s holidays by purchasing a few choice holiday décor items on deep discount. This sign is holiday perfection — but could be used all winter long as festive décor. At only $59.99, it’s now a tiny fraction of its original $200 price.
  9. Ivanka Trump Jacket: I am the blazer queen. I seriously cannot have too many blazers. I wear them with everything from tanks and tees to light sweaters, dresses, tunics and more. The neutral color and chic shape of this Ivanka Trump blazer make it a must-have on my list. Originally $129, it is now $47.99.

Whether you are getting a (very) early start on next year’s Christmas shopping, stocking up on birthday gifts or buying a little something special that’s just for you, ‘tis the season for fabulous sales. Happy shopping!


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Ask Florida: Winter Lip Trends

Florida – Bright? Coral? Dark? Nude? What are the lip trends for this winter? If I had to have one lip shade in my purse, what should it be? – Nadia

florida_EndPostHaving beautiful lips in the winter and keeping up with the lip trends are easier than it’s ever been before and here’s why. Caring for your lips isn’t a trend, it’s a necessity and there are so many lip products to choose from with enhanced ingredients to keep your pout kissable all day long. When seasons change, dryness in the air, sun and certain matte lipsticks cause lips to chap. So, lip care products are essential to combat the winter elements.

Right now is one of the most exciting beauty seasons for lipsticks. Gorgeous color was prevalent during the runway shows I attended this season. Shades of red, deep berries and nudes are the lipstick hues for this winter.

Winter Lip Trends

Red: The Balm Girls Lipstick // Studio Gear Matte Lipstick

Berry: Clarins Rouge Eclat Lipstick // Gorgeous Cosmetics Lipsticks

Nude: Clinique Long Last Soft Matte Lipstick // Estee Lauder Modern Glamour

Every girl should own a shade of red lipstick. Wearing red is a sign of confidence. Certain reds are bolder and brighter than others. Choosing the right red for you reinforces the confidence to wear this powerful color. Berry lip shades, on the other hand, are deep and mysterious. Both lip trends work well with various skin tones and compliment daytime or evening looks.

I think, wearing one shape of lipstick would become repetitious and lead to boredom. And read my lips…there’s no room for boredom in a beautiful, confident woman’s look. I recommend that every women should own at least one red and one neutral lipstick. Depending on your lifestyle, wearing red to work may cause distractions. There is a time and place to flaunt your pouty, red lips, so use the red for evenings and occasions when a glamorous lip is perfectly appropriate.

Nude Lipstick

For every day, finding a nude go-to lipstick is a simple way to add a touch of beauty even when you’re just dashing out the door to run errands. The best ways to find your perfect nude without washing you out, are choosing a shade that compliments your skin tone and the natural tint of your lips.

Red lipstick is a classic and will never go out of style. I will always remember Marilyn Monroe’s iconic crimson pout. Even pop musician, Taylor Swift created her own signature cherry lips.

Nadia, I hope you find the perfect red!


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Ask Florida: Building a Beauty Emergency Kit

Hi Florida, What are good products to have on hand for touch ups during the day? – Sasha

florida_EndPostSasha, I’ve got you covered. You will never have to truck your entire makeup kit to work ever again!

Touching up your face doesn’t have to be as complex as starting all over. With a beauty emergency kit on hand filled with makeup essentials you will look your natural, beautiful self all day long.

Overtime makeup breaks down, smears or melts depending on your daily activities. Applying a little makeup to your cheeks and lips will do wonders. Here are some beauty products from the “Beauty Station” that will easily fit into a cosmetic bag or tucked away in the draw at work.

Beauty Emergency KitConcealer // Powder // Blush // Lip Gloss // Lip Liner // Eye Shadow // Mascara Continue reading →

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Manic Monday: “Beauty” by Bobbi Brown

We’ve all heard it before: new year, new you. For many of us, that means spicing up your beauty routine, working on a few new makeup tricks and daring to try new trends. This Manic Monday, one of our favorite beauty aficionados, Bobbi Brown, tells us that even with a handful of new cosmetics and brushes that beauty isn’t about being perfect – it’s about being an individual. So this new year, celebrate you and your unique self (and try a few new things too!).

Manic Monday: Beauty by Bobbi Brown

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Home Organization 101

Happy New Year, all you #LoveStyle ladies. I hope you all enjoyed the holidays, but now that the fun is over, it’s time to get moving on those resolutions. This year I’m resolving to get a little more organized at home, and I’m sure a lot of you out there have the same idea. It’s time to get moving, get those clothes off the floor and put everything in its place. I’ve selected a few functional but fashionable items to help you get organized.

home_org_01 Continue reading →

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Introducing “Beauty Station”



“When having my favorite products at arms reach, I feel in control of my own beauty station!”

If you haven’t heard the news, consider it told by “moi.”

As your #LoveStyle beauty maven, it seems fitting that I expose you to the new, Beauty Station, offering an assortment of the most wanted beauty brands and lifestyle essentials. The Beauty Station is the most recent venture and is officially open.

It’s amazing what you can find in the Beauty Station; your favorite “must-have” makeup, color palettes, nail polish colors, skin-care and body products. Whether you are shopping in one of the six launch stores or online, it’s so much fun selecting your beauty must-haves in one place and you can’t beat how accessible it is to you. I know when having my favorite products at arms reach, I feel in control of my own beauty station!

Most recently, I toured several of the selected stores and construction was underway. Customers watched as their favorite boutique-ish style brands were exposed. Not only was it exciting for the beauty advisers, but also for customers marveling at the beauty space.


  • Bergner's Beauty Station
    Bergner’s Beauty Station
  • Bergner's Beauty Station
    Bergner’s Beauty Station
  • Bergner's Beauty Station
    Bergner’s Beauty Station

There is extraordinary background on each of the new brands offered in the Beauty Station. After browsing the curated Beauty Station, I snapped up one tempting brand after another, just in time for the New Year. Let me tell you all about what’s in-store and online.



Meet the Beauty Station Brands

A Luxe New Collection of cutting-edge cosmetics, nourishing skincare & flawless nail color.

Cane + Austin

Created by Craig Austin, MD Dermatology NY has an effective collection of medical grade anti aging skincare. (Insider Tip: Receive Free two 5-day supply boxes of Retexturing Treatment Pads with a Cane + Austin purchase of $60 or more. While supplies last)

Cane + Austin Miracle Pads

Florida’s Favorite: Cane + Austin Miracle Pads for an effective solution for aging skin.

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